Fashion Design | My Site 2

Menswear

My focus was on defining the product lifestyle—translating high-level brand identity and market trends into cohesive design narratives, technical specifications, and production plans. This work ensured that the final product not only met technical manufacturing standards but also perfectly resonated with the target customer's aspirations and lifestyle.

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Womenswear

I analyzed performance data to determine product direction, focusing on the unique challenges of women's apparel. This involved translating seasonal concepts into marketable designs and managing the production lifecycle to ensure superior fit, quality, and an elevated customer experience at the retail level.

Published Work

Led the visual narrative and styling execution for published fashion editorials. I collaborated with photographers and creative teams to translate seasonal trends and brand messaging into cohesive on-set looks, ensuring the final imagery captured the desired lifestyle and aesthetic vision for the magazine's readership.

Visual Merchandising

Designed and managed the execution of in-store and window display strategies for major retailers. Focused on optimizing physical product presentation and store layout to enhance the immediate customer experience (CX), reinforce brand identity, and drive sales conversion at the point of purchase.